Wednesday, June 1, 2011

Miami Heat and Chicago Bulls Game Hit High on National TV Ratings

Pinoy basketball fans were in the front row as they witnessed the hardcourt showdown between the Miami Heat and the Chicago Bulls for the Eastern Conference Finals last Friday, May 27, live on ABS-CBN, where the Miami Heat took the victory.

Based on data from Kantar Media, ABS-CBN’s live telecast hit a national TV rating of 14.4%, which more than quadrupled NBA’s 3% cumulative rating in last year’s conference finals games when it was still airing on a different free-to-air channel.

In North Luzon, this talked about NBA game garnered an average rating of 17.8% while it rated 19.7% in South Luzon.

The Visayas and Mindanao also proved to have an NBA following as it hit an average rating of 20.5% and 21.7% respectively.

NBA fans are very much excited to watch the NBA Finals games between West Coast’s Dallas Mavericks and East Coast’s Miami Heat. You can once again watch it live on ABS-CBN with a same day replay on Studio 23.

The first game started yesterday and Miami Heat scored the first win. Will the Dallas Mavericks catch up and dominate the second round? Watch it this Friday, June 3, at 9 AM.

Meanwhile, the third game will be airing an hour earlier on Monday, May 6, at 8 AM while the fourth game will air back at 9 AM on Wednesday, June 8.

All of these highly anticipated hardcourt action on the NBA is brought to you by ABS-CBN and Studio 23, the official free-to-air coverors of the NBA.

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