Thursday, June 2, 2011

'Born To Be Wild' is The First ASEAN Champion of Biodiversity in Media

GMA-7's late-night environmental TV program “Born To Be Wild” adjudged as first ASEAN champion of Biodiversity in Media, beating 11 other finalists in Southeast Asia.

Overwhelmed by the show’s success, host Kiko Rustia quipped, “We’ve really been working hard. (It’s) meant to bring environmental information to the people, to the masses.”

Angeli Atienza, program manager of the show, says, “It’s a huge honor for us.”

Pakiramdam namin dala namin hindi lang ‘yung bandera ng GMA pero ‘yung bandera ng Pilipinas,” Atienza said on “24 Oras,” June 1.

The show’s simplicity, coupled with various information about the environment, made it a winner. This is according to Rodrigo Fuentes, Executive Director, ASEAN Center for Biodiversity, who said, “It’s a very effective program. Simple lang tapos fast-paced and then ‘yung information that was being shown makikita agad.”

“Born To Be Wild” air every Wednesday night after "Saksi" on GMA-7.

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