ABS-CBN dominated the national ratings and audience share in the third quarter of 2009, bringing consolidated airtime revenues to P10.68 billion in the first nine months of the year or a 5% improvement over last year.
In a press briefing held yesterday, Head of Corporate Planning and Investor Relations Charles Gamo disclosed that ABS-CBN earned P3.96 billion in airtime revenues from July to September or an average of P1.32 billion a month.
This increase, according to Gamo, is mainly attributed to ABS-CBN’s efforts to spice up its afternoon and primetime weekday programming with a combination of drama and comedy offerings.
On weekday afternoons, Mexican telenovela "Maria De Jesus," and the Precious Hearts Romances installment "Ang Lalaking Nagmahal Sa Akin" continued to cater to Kapamilya’s core viewers while "Banana Split: Daily Servings" brought fresh fun and laughter to a wider audience mix.
New drama programs "Katorse," "Lovers in Paris," and "Dahil May Isang Ikaw," on the other hand, bolstered ABS-CBN’s already strong weekday primetime line-up that includes "TV Patrol World," "Showbiz News Ngayon," and widely followed "May Bukas Pa."
According to the TNS National Urban Philippine TV ratings service for the third quarter, ABS-CBN kept its total day ratings at the 18-point level versus GMA7’s 13-14 points while its national total-day audience shares stayed at the 46-47 level, maintaining a double digit lead over GMA7 of at least 11 percentage points.
Meanwhile, primetime ratings of ABS-CBN stayed at the 30-points level with a 9-10 point lead against the rival network. Its primetime audience share also continues to remain at the 50-51 percentage-points level.
For October 2009, ABS-CBN has 17 of the top 20 programs nationwide, with all of its primetime launches in the third quarter – "Katorse," "Lovers in Paris," "Dahil May Isang Ikaw," and "Agimat: Ang Mga Alamat ni Ramon Revilla"– in the top 10 and all editions of the recently launched "Pinoy Big Brother Double Up" breaking into the top 20 list.
ABS-CBN’s primetime programs also held nine of the top ten slots for October 2009, led by "TV Patrol World," "May Bukas Pa," "Katorse," "Lovers in Paris" and "Maalaala Mo Kaya."
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